Leading automotive major Mahindra & Mahindra today announced senior level organizational changes in its After-Market Sector.

Mr. Vinay Sanghi, currently CEO of Mahindra First Choice Wheels was appointed as Chief – New Business Development for the After-Market Sector. As the CEO of First Choice Wheels, Vinay was instrumental in creating the company’s business model and laying the foundation for this rapidly expanding business segment.

Mahindra simultaneously announced the appointment of Mr. Shubhabrata Saha as the CEO of Mahindra First Choice Wheels. Shubhabrata was the Vice President, Sales and Marketing of the Mahindra Spares Business. An Electrical Engineer with a Masters in Management Studies, Mr. Saha has been with the Mahindra Group for the last seven years. He has earlier worked in organizations such as Cummins India, Exxon Mobil, Allied Domecq Spirits and Blow Plast.

The After-Market Sector focuses on the vast untapped potential in the after-market space covering multi-brand pre-owned vehicles, servicing, spares and the financial instruments and exchange platforms which support this business ecosystem.

The Business Units in the After-Market Sector include Mahindra Spares Business, Mahindra First Choice Wheels (purchase and sale of pre-owned vehicles) and Mahindra First Choice Services Ltd. (multi-brand service chain).

0 comments