Ford has launched the New Ikon model

Ford India unveils the new Ikon range offering significant improvements ranging from a new advanced DuraTorq TDCi engine offering superior fuel efficiency through to the fresh, bold European design cues.

"The new Ford Ikon continues to be a leader in its segment and caters to customers with a combination of superior fuel efficiency, improved engine performance, best-in-class driveability and exceptional value for money," said Michael Boneham, president, Ford India.

"The introduction of the latest generation 1.4-litre DuraTorq TDCi engine transforms the way the new Ikon drives, and at the same time builds on the current model's core strengths to deliver on customer wants – improved overall performance, better fuel efficiency and lower cost of ownership."

The new Ikon also boasts a freshened exterior design with distinct European cues. From the sharper new hood design and striking new headlamps to the all-new front bumper with its larger lower grille and European design cues, the new Ikon presents a fresh face but one that is instantly recognisable.

In keeping with the new Ikon's bold and confident exterior design, Ford India has added a punchy new colour to the exterior palette – Morello – to existing Diamond White, Panther Black, Moondust Silver, Paprika Red, Platinum and Brush Steel.

Reduced Cost of Ownership: the new Ford Ikon comes with a best-in-class two-year/100,000km warranty, which is testament of Ford’s commitment and confidence in new Ikon. It also benefits owners with reduced overall running costs and servicing expenses.

New Ford Ikon Prices:

Variant Name	Priced (Ex-showroom Delhi)
1.3 Rocam (Petrol)	Rs 4.59 lakhs
1.4 Dura Torq TDCi (Diesel)	Rs 5.19 lakhs

Nigel Wark, executive director, marketing, sales and service, Ford IndiaIndia's roads."explained, “Ford Ikon has always been an exciting drive. The new Ford Ikon is now a more 'complete package'. We talk about its European styling, superior fuel efficiency and proven durability. These qualities generate real desire from consumers for a car that is now a true icon on Indian roads.

The new, modern instrument cluster on the diesel variant incorporates new graphics, tachometer, LED needles and LCD odometer display.

Engine	Ikon 1.3 Rocam	Ikon 1.4 DuraTorq TDCi
Type	4-In-line	4 in-Line
Fuel System	SEFI	TDCi common rail
Engine Displacement (cc)	1297	1399
Compression Ratio	10.2 : 1	18.0 : 1
Max. Power (ps/rpm)	70PS/5500	68PS/4000
Max. Torque (nm/rpm)	105/2500	160/2000
Emission Stage	Bharat stage III	Bharat stage III
Transmission type	5 Speed manual	5 Speed manual

New Ikon's occupant safety features include:

Collapsible steering column (reduces intrusion distance)

Front seatbelt web-grabbers (prevent uncontrolled movement)

Anti-submarine seat base (prevents occupants slipping under the three-point seatbelt during an impact)

Front and rear side impact door beams

Laminated direct glazed windscreen

Security is ensured with a multi-faceted anti-theft protection strategy:

Central locking (includes fuel filler cap)

High security lock sets for doors and boot lid

Steering column lock

Child locks