Nissan launches Micra in India priced at Rs 3.98 lac

Nissan Motor India Private Ltd (NMIPL) today announced its product offensive in India with the commercial launch of its first ‘Made-in-India’ compact hatchback – the new Nissan ‘Micra’. The Nationwide sales for the all-new Nissan Micra, which is been built on Nissan’s versatile ‘V’ platform would commence from July 15, 2010. Mr. Kiminobu Tokuyama, M.D. & CEO, NMIPL, Mr. G M Singh, Vice Chairman & MD, Hover Automotive India and Mr. Abhijeet Pandit, V.P –Sales, Marketing & After Sales, Hover Automotive India (HAI) along with dealers, trade partners and other key officials attended the event.

Nissan Micra is a smart, global hatchback simplifying urban mobility. The Micra has a rich legacy of 28 years and has established its credential by winning many awards. The all new Nissan Micra has been fine-tuned to meet the different tastes and needs of customers in both developed markets and emerging markets like India. Designed and tested in Japan and manufactured locally in India, Nissan Micra is a global car that will also be sold in advanced markets such as Europe, Middle East, and Africa among other countries

This 4th Generation Nissan Micra model is born out of the need to simplify the city chaos and enrich the urban driving experience. It is a reliable, stylish, safe and eco-friendly car for people who enjoy everyday driving.

In India, Nissan Micra will be available in three standard variants of XE (Entry), XL (Mid) and XV (Top). Available in two interior colour schemes: black and griege (only XV), the Nissan Micra will be introduced in a range of six colours; Sunlight Orange, Brick Red, Pacific Blue, Storm White, Blade Silver and Onyx Black. The Nissan Micra is priced competitively in its segment providing a complete package of features, performance, drivability and comfort. The ex-showroom Delhi prices for Nissan Micra are INR 3,98,000 for XE (entry), INR 4,69,500 for XL (mid) and INR 528,800 for XV (top) variants respectively.