Hyundai Motor India Ltd (HMIL), the country’s second largest car manufacturer and the largest passenger car exporter, registered an overall 55.7% growth for the month of December, 2008. The domestic sales grew by 19.3% and exports saw a healthy jump of 96.8% over the current month last year.


HMIL’s total sales for December 2008 stood at 38,402 units. The domestic market accounted for 15,602 units, compared to 13,078 units for the same month last year while the exports totaled 22,800 units in December ‘08, against 11,586 units of December ‘07.


Commenting on HMIL’s 2008 performance Arvind Saxena, Sr. Vice President - Marketing and Sales, HMIL said, “Since the last quarter of 2008 the market situation has become extremely challenging. We at HMIL have fared better as we have a strong line up of products in the compact segment which has kept our sales steady. A combination of factors like innovative schemes, established products and a large network is what has helped Hyundai in these difficult times.”


HMIL registered a 49.6% overall growth for the year ending December, 2008 as compared to calendar year 2007. The cumulative sales for 2008 stood at 489,328 units with the domestic markets accounting for 245,397 units which is a growth of 22.4 % over calendar year 2007’s 200,421 units. In the overseas HMIL grew by a healthy 92.5%. The 2008 exports stood at 243,931 units against 126,749 units for 2007. HMIL accounts for around 78% of the total exports for passenger cars from India.


The segment-wise cumulative sales in the month of December, 2008 are as follows: A2 Segment (Santro, i10, Getz & i20) 37,320 units; A3 Segment (Accent & Verna) 1078 units; units, A5 Segment (Sonata Embera) 2 units; and SUV Segment (Tucson) 2 units.



In yet another first mover initiative, India's leading car manufacturer Maruti Suzuki India Limited has announced "Fuel Economy Consumer Information" of its full range of 12 brands at the company's dealerships from today onwards.

"The 'voluntary disclosure of fuel economy' is a proactive measure undertaken by the company in customer interest. The fuel economy figures obtained in tests by premier automobile research institutions emphasize Maruti Suzuki's overall leadership in making highly fuel efficient cars. It would enable customers to make an informed choice when purchasing a car in the market¿ said Mr. Shinzo Nakanishi, MD & CEO, Maruti Suzuki India Limited.

The Society of Indian Automobile Manufacturers (SIAM), at its Annual Convention held in New Delhi in September 2008, had announced a Voluntary Labeling Program for all member companies to make a voluntary disclosure of fuel efficiency by end of March 2009. Maruti Suzuki is implementing the program on the first day of the New Year.

Maruti Suzuki has got its complete range of 12 brands tested at the three government approved test agencies: ARAI (Automotive Research Association of India) Pune; VRDE (Vehicles Research and Development Establishment) Ahmednagar and ICAT (International Centre of Automotive Technology) Manesar. The test results are as under:


Model Company Segment Fuel
Certified Km per Litre
M800 Maruti Suzuki
A1
Petrol
16.1

Omni Maruti Suzuki
C
Petrol
16.9
VERSA Maruti Suzuki
C
Petrol
12.7

Alto Maruti Suzuki
A2
Petrol
18.1
Zen Estilo Maruti Suzuki
A2
Petrol
17.3
Wagon R Maruti Suzuki
A2
Petrol
17.0
A Star Maruti Suzuki
A2
Petrol
19.6
Swift Diesel Maruti Suzuki
A2
Diesel
21.0
Swift Petrol Maruti Suzuki
A2
Petrol
15.9

Dzire Petrol Maruti Suzuki
A3
Petrol
15.9
Dzire Diesel Maruti Suzuki
A3
Diesel
21.0
SX4 Maruti Suzuki
A3
Petrol
15.0

Gypsy Maruti Suzuki
MUV
Petrol
11.3
Grand Vitara Maruti Suzuki
MUV
Petrol
11.2

The Fuel Consumption Consumer Information labels displayed alongside the car models in the showrooms would prominently show the test result of fuel efficiency obtained under standard test conditions at the above mentioned test agencies.

Maruti Suzuki started the public announcement of fuel efficiency in November 2008, when it announced an extraordinary high fuel efficiency of 19.59 kilometer per litre (petrol), for the A-star. The fuel efficiency for A-star is the highest amongst Maruti Suzuki's own range of petrol cars and could well be the highest in A2 segment petrol cars in the industry. The fuel efficiency of Swift Diesel and Swift Dzire Diesel at 21 kms to a litre of diesel, could also be best amongst the diesel cars in the industry.

Keeping a focus on consumer awareness while implementing the voluntary disclosure of fuel economy information across network of over 600 sales outlets in the country, the company has taken a number of initiatives. The company has made an educational Audio Visual film for customers. The film communicates those factors that help in increasing fuel efficiency. The film also explains the test procedures adopted to arrive at the fuel efficiency of a car.

At the same time, the company has conducted a comprehensive training programme across country for its 14,000 strong dealer sales force. Through this training, the sales force has been equipped with necessary information that a customer may seek on issues related with fuel efficiency.
About Standard Test Conditions:
The approved agencies conduct tests on all the cars under "standard test conditions". Amongst many parameters, the "standard test conditions" include: 2 persons in the car, AC switched-off; Standard (non-adulterated) fuel; gear changes in a predetermined pattern and at predetermined acceleration levels; standard air pressure in the tyres, wind speed etc. As the "standard test conditions" during tests at the certification agency are identical for all vehicles, irrespective of manufacturer, the customer will able to make correct comparisons of fuel efficiency, across car models.



Car market leader Maruti Suzuki India Limited sold 56,293 vehicles in December 2008. This includes 4,264 units of exports.

The company had sold a total of 62,515 vehicles in December 2007.

During the month, Maruti Suzuki's sales volume in the domestic A3 segment went up by 98 per cent.

The sales figures for December 2008 are given below:



Segment Models In December Till December April'07 - March'08
2008 2007 % Change 2008-09 2007-08 % Change
A1 M800 2907 7190 -59.6 37307 51985 -28.2 69553
C Omni, Versa 5350 8034 -33.4 56527 65559 -13.8 89729
A2 Alto, Wagon-R, Zen, Swift, A-star 36831 39575 -6.9 358751 367395 -2.4 499280
A3 SX4, Dzire, Esteem* 6524 3291 98.2 52700 36902 42.8 49335
Total Passenger Cars 51612 58090 -11.2 505285 521841 -3.2 707897
MUV Grand Vitara *, Gypsy 417 311 34.1 5374 2792 92.5 3921
Domestic 52029 58401 -10.9 510659 524633 -2.7 711818
Export 4264 4114 3.6 44870 37990 18.1 53024
Total Sales 56293 62515 -10.0 555529 562623 -1.3 764842