Super luxury carmaker Bentley plans to increase its focus on emerging markets, such as India, to boost sales to compensate for the slow down in developed economies. Bentley has sold 100 cars in India in the past 5 months and is tapping HNIs.
Bentley Motors regional director (Middle East, Africa and India) Chris Buxton said: “India is an important market for us with huge potential in the long term. There has been a slowdown in the global automobile market and we are expecting to compensate for this with demand from emerging markets like India, China and the Middle East. China remains the largest market in Asia and we are hoping India will emerge the next biggest in the medium to long term. Its strong growing economy and buoyant auto market is important for Bentley’s overall future growth.”
Bentley introduced the world’s fastest car in India, Continental Flying Spur Speed with a top speed of 320 kmph that will be available at Rs 2.5 crore (ex-showroom Delhi). With the launch of the new Speed variant, the company is targeting about 10 units of the Flying Spur family in the domestic market. Besides the new car, Bentley sells four other cars in the Indian market.
“We are looking at enhancing our range in India. All our future models will be simultaneously launched in India along with the global market,” Mr Buxton said. Bentley sold over 10,014 cars globally in 2007 and has a order backlog of 30 cars in the Indian market.
Continental Flying Spur Speed:-
Specification | |
Engine: | 12-cylinder, 6-litre, twin-turbocharged engine |
Power: | 600bhp / 610PS / 449kW @ 6000rpm |
Torque: | 750Nm / 553 lb-ft @ 1700-5600rpm |
Driveline: | Continuous all-wheel drive |
Transmission: | 6-speed automatic transmission |
Performance: | Acceleration - |
0-60mph in 4.5 seconds | |
(0-100km/h in 4.8 seconds) | |
Max. Speed – 200mph / 322km/h | |
Suspension: | Independent, automatic air suspension that |
constantly monitors and adjusts ride height and | |
damping according to road conditions. Manual | |
driver adjustment facility via infotainment system. | |
Specifically tuned for Flying Spur Speed and lowered | |
by 10mm at the front and rear. | |
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