Nissan Motor India Private Ltd (NMIPL) today announced that it has registered total sales of 1249 nos for the month of August 2010 as against 22 nos in August 2009.
Out of the 1249 nos, the sales of the new Nissan Micra were 1182 units in Aug 2010 as against 928 nos sold in July 2010. Out of the remaining, Nissan Teana, the luxury sedan (CBU) clocked 21 nos in Aug 2010 as against 10 nos in Aug 2009 and Nissan X-trail; the lifestyle SUV (CBU) registered sales of 44 units as against 12 nos in Aug 2009. Nissan also sold 2 nos of its iconic sports car, Nissan 370Z in Aug 2010. So far, the company has already sold 4 units of 370Z since its launch in January this year.
In August 2010, owing to the overwhelming demand for the top-end variant (XV) - almost over 65%, the company was encouraged to re-align its initial production schedule to cater to this growing need. This has led to increase in the delivery period, which the company hopes to control and manage in the coming months. The company has also started second shift of production in August 2010 at its manufacturing facility at Oragadam, near Chennai to cater to the demand between domestic and exports. The company is expected to commence its exports during this month.
The top variant of Nissan Micra boasts of category first features such as keyless entry (i-key), push-button engine start-stop system and electric foldable mirror. Another unique feature is the intelligent multi-display meter, which supplies drivers with real time fuel economy information, cruising range and outside temperature. In addition, the driver power windows are fitted with ‘one touch up/down’ feature along with a pinch guard. Nissan Micra also comes equipped with category first driver airbags across all its variants.
The sales order book for Nissan Micra has been progressively increasing and the company has received around 3600 bookings. With the increasing footprint of its dealership network, the company hopes to have a far-reaching impact across the country, thus providing more and more customers the joy of an ownership experience of Nissan products and services.
The Nissan Micra comes with a standard manufacturers’ warranty of 2 years/50,000kms (whichever is earlier). In order to understand customer needs and resolve their queries, Nissan has established ‘Nissan Care’ – A Customer Contact Centre. Customers can reach Nissan by dialing Toll-free No 1800-209-4080 or alternatively by writing an email to customercare.hai@email.nissan.in
As part of its after-sales commitment, in an effort to handhold the customers and provide them with round-the-clock assistance, Nissan has introduced a host of customer care and service schemes including Extended Warranty and Roadside Assistance for its products starting with the Micra.
Renault Nissan Automotive India Pvt. Ltd. (RNAIPL) today announced that it has received ISO certifications for Quality - ISO 9001 and Environment Management system - ISO 14001. The plant has also received Homologation – whole vehicle type approval for European market in a short span of time from the Start of Production on 23rd May, 2010. RNAIPL receives these 3 certificates, at a significant time when it is ramping up production and gearing up to commence Export operations of its Global compact hatch - Nissan Micra.
Commenting on the receipt of ISO Certification, Mr. Akira Sakurai, M.D. and CEO RNAIPL, said, “Quality is always our primary focus and we wanted to achieve best quality from the very beginning of our operations. The certification has come in at a right time as we march ahead with our India operations and this is also a testimony to our quality excellence system and socio-environmental methodology that we have adopted at our Plant. We have already set a benchmark for construction of the plant and the receipt of ISO certification will add one more feather in our cap. “
Earlier, the ISO audit was done in two stages by Indian and German Certification Body Auditors (TUV and SUD) in the month of May and July. The plant, which follows the Alliance Production Way (Integration of Renault and Nissan Production Way) is aiming to achieve ‘Global Top Performer’ quality standards in 3 years. This is again an area where the Plant is looking to benchmark, as the current standard for ‘Global Top Performer’ is 4 years from the start of Production.
Nissan Motor India Private Ltd (NMIPL) today announced its product offensive in India with the commercial launch of its first ‘Made-in-India’ compact hatchback – the new Nissan ‘Micra’. The Nationwide sales for the all-new Nissan Micra, which is been built on Nissan’s versatile ‘V’ platform would commence from July 15, 2010. Mr. Kiminobu Tokuyama, M.D. & CEO, NMIPL, Mr. G M Singh, Vice Chairman & MD, Hover Automotive India and Mr. Abhijeet Pandit, V.P –Sales, Marketing & After Sales, Hover Automotive India (HAI) along with dealers, trade partners and other key officials attended the event.
Nissan Micra is a smart, global hatchback simplifying urban mobility. The Micra has a rich legacy of 28 years and has established its credential by winning many awards. The all new Nissan Micra has been fine-tuned to meet the different tastes and needs of customers in both developed markets and emerging markets like India. Designed and tested in Japan and manufactured locally in India, Nissan Micra is a global car that will also be sold in advanced markets such as Europe, Middle East, and Africa among other countries
This 4th Generation Nissan Micra model is born out of the need to simplify the city chaos and enrich the urban driving experience. It is a reliable, stylish, safe and eco-friendly car for people who enjoy everyday driving.
In India, Nissan Micra will be available in three standard variants of XE (Entry), XL (Mid) and XV (Top). Available in two interior colour schemes: black and griege (only XV), the Nissan Micra will be introduced in a range of six colours; Sunlight Orange, Brick Red, Pacific Blue, Storm White, Blade Silver and Onyx Black. The Nissan Micra is priced competitively in its segment providing a complete package of features, performance, drivability and comfort. The ex-showroom Delhi prices for Nissan Micra are INR 3,98,000 for XE (entry), INR 4,69,500 for XL (mid) and INR 528,800 for XV (top) variants respectively.
Nissan Motor India Private Ltd going to launch its hatchback model Micra and announced the talented, young and rising Bollywood Actor, Ranbir Kapoor as its official Brand ambassador to represent the Nissan brand in India. The contract, which is for a period of three years, entails Ranbir to endorse the products and services of Nissan in India through promotion, advertising and marketing.
“We are delighted to have Ranbir Kapoor as our brand ambassador. Nissan is a car company with a “Passion for Cars”. Our brand heritage stands for producing cars that maximize life and provide the joy of everyday driving. Ranbir Kapoor is an extremely passionate, versatile and talented film star and he has shown his pedigree in a very short period. We believe Ranbir with his uber cool charm and mass appeal brings in a perfect connect with our brand.” said Mr. Kiminobu Tokuyama, MD & CEO, NMIPL.
“With the launch of the new Nissan Micra next month, Nissan will begin an exciting journey in India aiming to provide Indian customers with a full range of products and services. We are confident that Ranbir would act as a perfect catalyst to communicate our brand attributes and also enthrall the Indian customers bringing them alive through his persona and charm”, adds Mr. Tokuyama.
Says Abhijeet Pandit, Vice President - Operations, Hover Automotive India, “We are thrilled at the prospect of having Ranbir Kapoor as the brand ambassador of Nissan in India. Nissan, though a late entrant stands for spirit of innovation, design leadership and bold thinking. Our product range symbolizes the talent, creativity and dedication of people who work at Nissan. In a very short period, Ranbir has appealed across a cross-section of the audience and received both critical and commercial acclaim. He is bold, cool, easy-going, yet intelligent and hardworking amongst his peers. We believe there is a strong connect of Ranbir with our brand and we hope you would share our enthusiasm for our brand Ambassador.”
Speaking on the occasion, Ranbir Kapoor said, "It is an honour and privilege to be associated with Nissan, which is a leading global automotive brand. I have been a great admirer of Nissan cars during my days spent in Europe. Some of their cars like the GTR, 370Z, which has been introduced in India are all iconic products. I am happy to know that Nissan is very serious and commitment in their plans for India and they have an exciting range of products lined up beginning with the new Nissan Micra. The Micra is a class-defining product and I am particularly excited, as it has been designed for city driving. It boasts of many features that are first in its class. I am confident that this product will redefine mobility for many in India. I look forward to an exciting journey with them."Nissan also announced the start of a multi-media campaign (print, digital, radio and TV) featuring Ranbir Kapoor starting June 10, 2010. The all New Nissan Micra is born out of the need of simplying city chaos. With a mix of convenience and high performance features, the Micra stands for simpler city driving and thereby better living. Ranbir as the smart and uber-cool urban dude will be seen in these commercials dispensing some advice on the art of city living with the Micra.
“The new Nissan Micra has created an unprecedented amount of euphoria and attention. We have been flooded with enquiries from the very beginning and we have received a very encouraging response on the confirmed bookings since we commenced the activity on May 25, 2010. We are confident and excited that with the onset of our multi-media campaign featuring Ranbir, there would be a far-reaching impact and greater awareness of our brand in the run-up to our launch,” adds Mr. Pandit.
Now Japanese automaker Nissan also want to bit Indian hatchback car market so it is coming with a hatchback too like Maruti & Hyundai cars. The director of Nissan Motor India “Mr. Neeraj Garg” said to media "The Hatchback is being developed in Japan keeping in mind the conditions and requirements of the Indian market," adding, it would be cost between Rs. 3 akh & Rs. 4 lakh.
It plans six new launches by 2012, including a hatchback car in the volume segment and commercial vehicles. The small car will be produced at its upcoming Chennai factory, slated to start production by 2010, a senior company official said.
