Mahindra & Mahindra Ltd. (M&M), a part of the US $7.1 billion Mahindra Group, announced a strategic alliance with Shriram Automall (I) Ltd – Newlook Division, a pioneer and leader in the pre-owned commercial vehicles industry, today. A memorandum of understanding (MoU) was signed by both the parties, to facilitate an exchange programme which will enable M&M customers to exchange their old commercial vehicles with new commercial vehicles, from the company’s stable.

Under the aegis of this agreement, Shriram Automall – Newlook Division will work closely with M&M to evaluate and procure the old vehicles of M&M customers, under exchange. Shriram Automall – Newlook Division will service all the exchange inquiries within twenty-four hours, through its local representatives. Further, the old vehicles procured by Shriram Automall - Newlook Division would be refurbished and sold as per Shriram Automall - Newlook Division’s discretion, through its own network. Initially, this exchange program will be operative in the four southern states of Andhra Pradesh, Tamil Nadu, Karnataka and Kerala and will be subsequently extended to all the key markets.

Speaking on the occasion Mr. Arun Malhotra – Sr. Vice President – Sales & Customer Care, Automotive Division, Mahindra & Mahindra Ltd., said, ”With the launch of several products in the Small Commercial Vehicle (SCV) range, we were keen to increase the commitment to our customers in this segment. Hence, through this partnership, we intend to drive synergies between both the businesses. Our endeavour is to leverage our strong distribution network of over 200 dealerships and Shriram Automall - Newlook Division’s expertise in this space, to enhance our value proposition to our customers. Going forward we are confident that this will expand the overall market and chart a new path for the industry. “

According to Mr.Gunasekaran, President, Shriram Automall (Newlook Division) "M&M and Shriram Automall – Newlook Division share a common desire—to provide customers with quality and cost effective solutions in the pre-owned commercial vehicles segment, which is currently operating through unorganized networks. Being the only organized player in the pre-owned commercial vehicle segment, we foresee a steady growth in this market. Through our collaboration with M&M we intend to capitalize on this growing segment”

Mahindra First Choice Wheels Ltd., India’s largest multi-brand pre-owned car company, today inaugurated its authorized dealership in Lajpat Nagar, New Delhi. JKM Auto, located at B-Block, Lajpat Nagar IV is spread across 1,800 sq. ft with an additional parking area of approximately 2,500 sq – ft. The showroom was inaugurated by Mr. Rajeev Dubey, President (HR, After-Market & Corporate Services) and Member of the Group Executive Board, Mahindra & Mahindra Ltd.

“I am delighted to inaugurate our newest dealership in Delhi, where Mahindra FirstChoice has already established itself as a leading pre-owned car company. The pre-owned car market in Delhi is growing at a rapid rate and the car market has immense scope of growth. JKM Auto Pvt Ltd is well poised to tap the potential of this market with its extensive infrastructure and the array of services it offers customers,” said Mr. Dubey.

“We are delighted to partner with Mahindra FirstChoice. JKM Auto will function as a one-stop shop for all those wishing to either buy or sell a car. The showroom will display all varieties of car brands. Customers can avail of an array of services under one roof, including purchase and sale of pre-owned cars, insurance, car finance, etc.” said Mr. Pankaj Nagpal, JKM Auto Pvt Ltd.

The Mahindra FirstChoice value proposition

Mahindra FirstChoice is the country’s preferred pre-owned car mart and is India’s only organized multi-brand player, with 125 outlets in 80 towns across India. The company plans to expand this number to 300 outlets in the next three years. This implies that customers will soon be able to choose from a range of certified pre-owned cars throughout India, including the metros and tier-2 towns and cities.

Tremendous attention to detail is required to ensure that each pre-owned car meets a high level of quality. Before purchasing the car, a trained engineer thoroughly inspects the vehicle and also sees to it that all papers are in order. After purchase, every car is refurbished and undergoes an extensive 118 point quality check by a trained engineer, as part of the company’s robust certification process. The objective behind the care and diligence exercised is to present the customer with a car in mint condition.

In short, buying a pre-owned car from Mahindra FirstChoice offers several advantages, including quality assurance, safety and a hassle-free driving experience.

Mahindra FirstChoice also offers 24x7 Road Side Assistance and warranty on certified pre-owned cars. The warranty, subject to specific terms and conditions, covers the important parts of the car. The 24x7 Road Side Assistance, subject to specific terms and conditions, assures the certified used car buyer that should the car break-down, he will be provided assistance. This warranty and road side assistance gives tremendous peace of mind to buyers.

Mahindra FirstChoice also has retail finance relationships with major banks and NBFCs in the country. As an industry first, Mahindra FirstChoice has recently partnered with Syndicate Bank to offer consumers finance rates comparable to those for new cars.

Mahindra FirstChoice also has a website – www.mahindrafirstchoice.com – which offers consumers the luxury of buying and selling pre-owned cars from the comfort of their own homes.

Mahindra & Mahindra Ltd. (M&M Ltd.), a part of the US $6.7 billion Mahindra Group, announced its November 2008 automotive sales figures.

M&M’s domestic volumes for the month of November 2008 stand at 10430 units, as against 17844 units in November 2007.

The company sold a total of 10955 vehicles (Domestic + Exports) in November 2008, as against 18583 vehicles (Domestic + Exports) sold in November 2007.

M&M’s domestic YTD volumes for the month of November 2008 stand at 147300 units, as against 142320 units in the same period last year.

The company exported 525 units in November 2008, as against 739 units exported in November 2007.

The sales figures for November 2008 are given below:

Segment	November 2008	November 2007	YTD November 2008	YTD November 2007
	2008	2007	2008-09	2007-08
UVs	7523	12662	97839	95853
Logan**	300	1561	10584	16268
LCVs*	302	812	6559	7101
3 Wheelers	2305	2809	32318	23098
Exports	525	739	7036	7036
Total Sales	10955	18583	154336	149356

M&M has launched the own micro-site of its upcoming multi-utility vehicle Xylo which is coming in next month (Dec-2008). Details about the much awaited multi-utility vehicle from the company are available on www.mahindraxylo.co.in.

This website actually want to feedback for Xylo and in second mean they want make it popular. On this site you can participate a contest, can give any though about this model also. It was developed under the name of Mahindra Ingenio but the model will be launched as Xylo.

The company expecting that Xylo will launched in diesel, petrol engine & an automatic transmission. Engine powered by 2.5 litre Diesel Engine. The company is developing the petrol engine for the Xylo with AVL. Incidentally, the Xylo will be manufactured on the same assembly line as the Scorpio. However, it will have a new body shop, while the paint and press shop will be common.

The new model will be marketed as a “stretched sedan” which has been developed with a combined effort of nearly 160 engineers involved in the project. It will be pitted against the Toyota Innova and the new models from Tata, Tata Indicruz.

Leading automotive major Mahindra & Mahindra today announced senior level organizational changes in its After-Market Sector.

Mr. Vinay Sanghi, currently CEO of Mahindra First Choice Wheels was appointed as Chief – New Business Development for the After-Market Sector. As the CEO of First Choice Wheels, Vinay was instrumental in creating the company’s business model and laying the foundation for this rapidly expanding business segment.

Mahindra simultaneously announced the appointment of Mr. Shubhabrata Saha as the CEO of Mahindra First Choice Wheels. Shubhabrata was the Vice President, Sales and Marketing of the Mahindra Spares Business. An Electrical Engineer with a Masters in Management Studies, Mr. Saha has been with the Mahindra Group for the last seven years. He has earlier worked in organizations such as Cummins India, Exxon Mobil, Allied Domecq Spirits and Blow Plast.

The After-Market Sector focuses on the vast untapped potential in the after-market space covering multi-brand pre-owned vehicles, servicing, spares and the financial instruments and exchange platforms which support this business ecosystem.

The Business Units in the After-Market Sector include Mahindra Spares Business, Mahindra First Choice Wheels (purchase and sale of pre-owned vehicles) and Mahindra First Choice Services Ltd. (multi-brand service chain).

Mahindra & Mahindra Ltd. (M&M), India’s leader in utility vehicles, today launched the path-breaking FuelSmart system for Scorpio M2DI and Bolero SLX BS3 variants in the Indian market. The Mahindra FuelSmart system with Micro-Hybrid technology is a technological innovation developed by the Mahindra Research & Development team with the support of M/S BOSCH. This technology enables the SUV’s engine to switch off automatically at a traffic light when idle and in neutral gear and the engine starts seamlessly once the driver depresses the clutch before moving forward.

The system is based on the simple principle of not burning fuel when it is not required. It automatically detects moments, during the drive, when the vehicle is idle and stops the engine. This conserves fuel, leading to reduced running costs, and also leads to reduced emissions. FuelSmart technology, thus, marks another innovative first by one of India’s leading auto companies.

Congratulating the Mahindra Group on its latest innovation, Mr. Murli Deora, Honourable Union Minister for Petroleum and Natural Gas, said, “I am honoured and delighted to be a part of this historic & pioneering launch. Innovative technologies like the Mahindra FuelSmart system with Micro Hybrid technology will help the government achieve its sustainable energy goals. Initiatives such as this will serve as a benchmark in India’s sustainable energy programme. Today, global warming and pollution have become impediments in the face of development and we can overcome their adverse effects through path breaking technologies like the Mahindra FuelSmart system with Micro Hybrid technology.”

“The Mahindra FuelSmart system with Micro Hybrid technology reflects our commitment to sustainable growth. This initiative is part of our Sustainable Mobility Solutions programme which seeks to pioneer technologies that are not only fuel-efficient and innovative, but also environment friendly. The recent uncertainty in crude oil prices across the globe is a serious cause for concern and the Mahindra Micro Hybrids present a unique solution to mitigate the problem,” said Mr. Keshub Mahindra, Chairman, Mahindra Group.

“This pioneering technology is very relevant to India. It was specially created keeping in mind the heavy traffic congestion drivers have to face on our roads today. An incremental cost of only Rs:3,800 makes the highly advantageous Mahindra FuelSmart System quite affordable. Therefore, it can be used across a large number of vehicles and make a significant difference to energy consumption,” said Dr. Pawan Goenka – President, Automotive Sector, Mahindra & Mahindra Ltd.

How the FuelSmart system with Micro Hybrid technology works:

The Mahindra FuelSmart system with Micro Hybrid technology switches off the vehicle’s engine after it has come to a complete halt. For example, if the vehicle comes to a halt at a traffic signal and is in neutral, the engine will shut down automatically after 10 seconds. Just before stopping, the indicator light located in the instrument cluster will blink, indicating that the engine is going to stop shortly. Once the signal turns green and the driver presses the clutch pedal, the engine starts immediately for continuing the journey.

In addition to fuel efficiency, the system also has other advantages. Since the engine is switched off during traffic signals / traffic jams, release of a considerable amount of carbon dioxide into the atmosphere is avoided. This mitigates the adverse effects of global warming, thus helping to provide us with a cleaner environment to live in.

The system also monitors health of the battery, safety requirements and the engine temperature, etc. for a trouble-free performance.

Mahindra & Mahindra Ltd. (M&M) launched the most powerful Bolero yet - the Bolero VLX with CRDe technology. The modern 2.49L Common Rail Diesel Engine (CRDe) belts out an awesome 97 HP and ensures a superior pick-up with smoother drive. The Bolero VLX is priced at Rs. 6.9 lakhs (ex-showroom Jaipur).

“The Bolero VLX offers a quantum leap in power and performance due to an Electronic Computer Controlled engine management system. It also offers a superior driving experience and an advanced level of refinement with reduced NVH (Noise, Vibration and Harshness) levels. This rugged, yet stylish SUV has enough power to whip up a storm and is ideal for the young, urban customer who takes to the city and the open road with equal ease,” said Dr. Pawan Goenka, President, Automotive Sector, Mahindra & Mahindra Ltd.

In the Bolero VLX, injection pressure independent of the engine speed and flat torque over a wide speed range ensure greater driveability and control. An advanced active surge damper reduces jerks during gear shifts to offer a smooth ride.

The superior NGT 530R transmission and upgraded front suspension are ideal to take on tough terrain. The Bolero VLX also features a sophisticated Voice Assist System which makes the drive safer through an audio alert which warns the driver in case the door is left open or a seat belt is unfastened.

The vehicle’s stunning body graphics add a dash of style to this powerful SUV. The premium dual-tone upholstery and elegant seating ensures that passengers travel in comfort while the stylish dashboard and trendy instrument cluster add a touch of class to the interiors. The soft grip, leather wrapped steering wheel has a sporty feel and enhances driver comfort.

Bolero Special Edition also launched:

The company also launched the Bolero Special Edition with exciting new features and an exclusive look, priced at Rs. 6.49 lakhs (exshowroom Jaipur). With its sporty appearance and plush interiors, the Bolero Special Edition is based on extensive customer feedback and is meant for the young, urban customer who likes to stand apart from the crowd. The Special Edition is available in two exclusive, exquisite colours: Mist Silver and Golden Sahara Beige. The subtle body graphics on the sides and bonnet add to the designer effect, while the aluminium mesh gives the SUV a unique and rugged appeal.

The smart exterior of the vehicle is further complemented by its luxurious interiors. The rich, European leather upholstery with premium black lining and Special Edition branding adds a touch of class, while the CD-MP3 player keeps you entertained through your journey.

The Bolero is India’s most popular SUV and the clear favourite across the country, a validation of the superior value it offers, its ability to traverse all kinds of terrain and to cater to a diverse range of customers. In 2007-08, the Bolero became the first brand in the SUV/UV/MPV category to cross 50,000 units in one year, making it India’s No. 1 SUV brand for three years in a row.

Mahindra & Mahindra Ltd. (M&M), the leader in the UV segment in India, today launched the Scorpio Automatic which incorporates a fully automatic 6-speed gear box and the powerful 2.2 litre mHawk engine. Scorpio is the first Indian brand and the first SUV in its class to offer a 6-speed fully Automatic Transmission.

This new edition of one of India’s most loved SUVs is equipped with in-built intelligent driving modes for an effortless drive and a wide array of smart features, giving the Scorpio an even greater competitive edge in its segment. The new Scorpio Automatic is available in VLS and VLX variants and is priced from Rs. 10.2 lakhs onwards, ex-showroom price Pune.

“The new Scorpio Automatic has been designed to make driving an effortless experience, allowing one to focus on the drive rather than gear selection. The car’s intelligent driving modes provide greater vehicle control in a variety of conditions, be it stop-and-go traffic, slippery roads or steep inclines. Moreover, the Automatic is powered by the technologically superior mHawk engine which ensures a smoother drive and better fuel efficiency,” said Dr. Pawan Goenka, President, Automotive Sector, Mahindra & Mahindra Ltd.

The Scorpio Automatic has a fully electronically controlled automatic gearbox which results in shorter shift times and hence, improved drivability. This is a major technological improvement over earlier Automatics which were hydraulic controlled.

The Scorpio Automatic is also remarkably low maintenance due to several advantages. The transmission is permanently sealed and does not require an oil change throughout its life. The Automatic also incorporates an adaptive strategy to maintain optimum shift quality through the entire life of the transmission. An inbuilt overheat self-protection strategy and a high self-diagnostic capability are additional benefits.

In addition to eliminating the need for constant gear changes, the Scorpio Automatic allows easy manoeuvrability in heavy traffic, anti roll-back when in ‘Drive’ mode and also ensures that the engine does not stall.

The Scorpio Automatic’s intelligent driving modes allow the driver to tackle various driving conditions with ease.

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Scorpio Automatic safety features:

• Overheat Protection – Protects the transmission in case of overheating due to any malfunction

• Reverse Lock Out – Locks reverse drive until predefined safety conditions of speed and engine RPM are met

• BTSI (Brake Transmission Shift Interlock) - Prevents the gear lever from coming out of ‘Park’ (P) position unless the brake pedal is depressed

Additional safety features include a crash protection crumple zone, child locks and ABS (Anti-lock braking system).

Mahindra Intertrade a Mumbai based subsidiary of Mahindra & Mahindra Ltd. donated toys worth Rs. 60 lacs to Project Nanhi Kali. High-priced and popular branded toys such as Barbie Dolls, Lego toys, Disney Toys and Rideons form part of this generous donation. It is a dream come true for the under privileged girl children who are beneficiaries of Project Nanhi Kali – a national girl child education sponsorship programme.

The donated toys were distributed to girl children in both urban, and remote rural and tribal communities of Hyderabad and Paderu in Andhara Pradesh, Udaipur in Rajashthan, Sheopur in Madhya Pradesh and Kanker in Chattisgarh. This initiative will benefit 7600 Nanhi Kali's in Udaipur, 6000 Nanhi Kalis in Kanker & Sheopur and over 9000 Nanhi Kalis in Paderu and Hyderabad where the distribution is underway.

In Mumbai, the toys were distributed to a small group of 120 Nanhi Kali's at a function organized on September 20, 2008 and the remaining 3300 odd Nanhi Kali’s will be given the toys in their respective schools.

This toy distribution event was attended by senior representatives of BMC such as Deputy Municipal Commissioner - Mr. Chandrashekhar Rokade, The Education Officer - Mr Thackrey and various other ward officials along with Mr. Harsh Kumar - MD, Mahindra Intertrade and Mr. Sushil Singh- Head, CSR Implementation.

About Project Nanhi Kali:

Project Nanhi Kali is a national sponsorship programme which supports the education of under privileged girl children in poor urban and remote rural and tribal communities of Mumbai, Delhi, Rajasthan, Madhya Pradesh, Andhra Pradesh, and Chattisgarh. Through the Nanhi Kali sponsorship the girl children are provided not just year round academic support through study classes but comprehensive material support including uniforms, shoes, socks, school bag, stationery etc to enable them to go to school with dignity. The Mumbai chapter of Project Nanhi Kali commenced with the setting up of the Naandi office in Mumbai in August 2006 with approx. 1500 Nanhi Kali's from BMC schools. Today the program boasts of approx 3500 Nanhi Kali's across 3 wards i.e. Worli, Borivali and Kandivali.

Mahindra & Mahindra, the largest Utility Vehicle Manufacturer in India, has won the All India Award For Export Excellence instituted by the Engineering Export Promotion Council. Mahindra’s Automotive Sector has been crowned Star Performer for the year 2006-07.

The Award was received by Mr. P. N. Shah, Executive Vice President, International Operations, Automotive Sector at a function held recently in Kolkata. Hon’ble Union Minister of External Affairs, Mr. Pranab Mukherjee presided over the function.

The All India Award for Export Excellence recognizes outstanding contribution to Engineering Exports in the category of Large Enterprise in the product group “Motor Vehicles”.

Mahindra & Mahindra, the leader in the UV segment in India, today launched the Scorpio V-series, a new line-up of India’s leading SUV, with the introduction of the Scorpio VLX. The new VLX edition is equipped with the powerful mHawk engine and a wide array of smart features which gives the SUV an even greater competitive edge in its segment. The new VLX is priced at Rs. 9.33 lakhs, ex-showroom New Bombay and Rs. 9.65 lakhs, ex-showroom Delhi.

The Scorpio V-series offers customers a dual advantage – a technologically superior, more refined and more fuel efficient engine, coupled with innovative tech features which will provide passengers with greater luxury at their finger tips. “With pathbreaking technology and user-friendly, modern features, the Scorpio V-series is a clear validation of our customer-centric approach to business. This package would delight the evolved, new age customer. The Scorpio has always been the leader in driving change in the industry and with the launch of the new VLX from the Scorpio Vseries.

1. mHawk CRDe engine
2. Anti-lock braking system
3. Cruise control
4. intellipark
5. Tyre-tronics
6. Intelligent headlamps and wipers
7. Engine immobiliser
8. Audio system controls on steering wheels
9. Anti-Pinch window
10. Functional bonnet scoop

Mahindra & Mahindra, the leader in the utility vehicle segment launched its global lifestyle SUV Scorpio Getaway in India. The Getaway is a new category creating offering from the Scorpio stable.

The Scorpio Getaway lifestyle SUV is powered by 2600cc common-rail diesel engine, designed in collaboration with AVL, Austria – global leaders in engine design. It delivers 115bhp at 3800 rpm and 28.3Kgm torque at 1800rpm. This results in more pulling power, even in lower gears, making it ideally suited for adventure travel. It utilises a rack and pinion steering mechanism. Power steering is also standard and the steering column can be adjusted to fit each driver’s unique driving position. The Scorpio Getaway boasts a relatively tight turning circle radius of 5.6 meters which makes it easily manoeuvrable.

The Scorpio Getaway is available in 2WD and 4WD options and comes in 4 attractive colours. It pumps its power from its 2600cc common-rail diesel engine (CRDe). The Scorpio Getaway 2WD ‘Double Cab’ would be priced at Rs. 7.19 lac (ex-showroom Chandigarh) and Rs 6.99 lac (ex-showroom Navi Mumbai).